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About Us

Everyone Active is a NEW way of thinking about activity.  We are the UK’s No 1 activity brand.
Our vision is to be everyone’s first choice for activity and we’ve made it our mission to encourage everyone to participate in 30 minutes of moderate physical activity 5 times a week. During work time, at home or by visiting the leisure centres we manage at least twice a week, our customers will feel better for it.

Sports and Leisure Management Limited (SLM), formed in 1987, is the company behind this exciting new brand. We operate and manage local leisure centres on behalf of local councils.

We have a solid track record of leisure operational achievement, activity expertise, service excellence, colleague development and management skill. An ability to deliver value for money as well as increasing participation forms the mainstay of our business. With over 20 years experience currently managing 28 local authority leisure contracts, and with nearly 77 managed sites across the country, our company is the longest established in the UK.

We are made up of four distinct organisations:

  • Sports and Leisure Management Ltd
  • SLM Community Leisure Charitable Trust
  • SLM Fitness & Health Limited
  • SLM Food & Beverage Limited

This structure enables our services to be delivered flexibly and effectively to meet the varying needs of local authorities.

Activity is something that we are incredibly passionate about and the leisure centres we manage offer an incredible range of activities that can make a real difference to the lives of everyone in the community. Innovative activity programmes for children, adults, seniors and families – an experience you just can’t get anywhere else!

Our job is managing the leisure environment and this comes from having a well defined internal process to guarantee leisure centres that are safe, clean and fun.

The skills of our people – managers, coaches and service personnel – are at the heart of what we do and we support their knowledge with training. Trained and qualified people means our customers visits will be both pleasurable and memorable.

Our customers are offered a huge range of varied activity programmes that are geared to all levels. We pride ourselves on our ability to make them easy to follow and fun!

We promote the benefits of activity not only in our leisure centres, but at home, in the workplace, in the parks and countryside. Any activity is better than none.

If you are a Local Authority interested in finding out more about the services we offer, click here, call us on 01455 890 508 or email us.

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Everyone Active - One of the UK's leading providers of
health & fitness advice and local authority sports facilities