Everyone Active, the brand of Sports and Leisure Management Ltd (SLM), has announced that it has recently signed a deal with Premiership rugby club, Saracens to become one of its shirt sponsors.
The 2 year deal will see the Everyone Active logo appear on the shirts worn by the rugby team which includes players Andy Farrell and England Captain Steve Borthwick and will also include a community partnership involvement with the two Everyone Active centres in Watford. This part of the deal is designed to get children in the area more interested in activity by involving them in a morning of activity at the centres before being transported to the Saracens home games in the afternoon.
Commenting on the sponsorship deal, Mark Sinderberry, CEO said, “The fit between Everyone Active and Saracens Rugby Club is ideal. We are both interested in working in the local community and work hard to encourage children to be more active. The shirt sponsorship and the community partnership that we have formed is certain to have a positive impact on the children in the area.”
Duncan Jefford, Regional Director at SLM comments, “We are delighted to be a sponsor of Saracens Rugby Club. It’s important to us to establish links with the local community that help to promote activity and linking with such a well known team is a great way of doing that.”
For more information on Everyone Active visit www.everyoneactive.com
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Issue date: 08/10/2008