Zoggs: Our Body, Our Swim

Zoggs is kicking off the New Year with Our Body, Our Swim – a campaign designed to celebrate swimmers’ bodies. It encourages swimmers to embrace the bits they love about themselves.

Zoggs wanted to connect with real swimmers, and what better than reaching out to the people who are at the heart of everything it does? Its customers. Research concluded that 88% of swimmers say their swimwear affects how they feel when swimming.

We want to ensure that every swim is a positive experience for our customers! By incorporating supportive features and a variety of back styles, Zoggs swimwear transforms the walk from the changing rooms to the pool from unnerving to empowering.

Read on to learn more about these body-confidence-boosting features!

For Your Bust

two women in swimming costumes sat next to a pool

The most popular forms of bust support offered by Zoggs swimwear are:

Full Foam Cups

Full foam cups offer medium support; a wide band of elastic holds moulded, soft foam cups in place for great shape and security.

Shelf Bra

The shelf bra offers light support; a front lining with an elasticated band applies light pressure to keep your bust in position when swimming.

Natural Support

Swimsuits with no additional support added to the suits’ natural structure are also available for those who prefer this type of fit.

For Your Body

A woman in a swimming costume standing next to a swimming pool

Zoggs swimsuits offer three different forms of lining.

Gusset Lining

A lining over the crotch for modesty. The minimal level of lining featured in all Zoggs swimsuits.

Front Lined

A full front lining for an additional layer of support and modesty.

Tummy Lined

A wire, structured supportive lining around the tummy for extra control.

For Your Fit

Low, medium or high leg height

You have a choice of three different leg heights to find the cut that fits you best and makes you feel most comfortable.

For Your Back

Zoggs offer several different back styles, but these can all be grouped into two different categories.

For Support

Zoggs swimming costume back styles

Back styles designed for support provide more substantial structure around the bust and midsection as well as increased coverage. Swimsuits with back styles designed for support typically offer foam cups or shelf bra lining. They can also have a front lining or tummy control, as well as a low or medium leg cut.

For Freedom of Movement

Zoggs swimming costume back styles

Back styles designed for movement generally offer less coverage for maximum freedom of movement and increased feeling of water on skin.

They also offer security for fitness focused swim sessions. Swimsuits with back styles designed to aid movement typically offer front lining and a medium or high leg cut. These also often feature the shelf bra.

Next time you’re in your local Everyone Active leisure centre, check the tags on our range of Zoggs swimwear to identify the features in each swimsuit. These will help you pick your perfect costume!