Privacy Policy

1. Introduction

We are the ‘controllers’ of the information we collect about you (‘personal data’). SLM trades under the names of Everyone Active, Everyone Spa, Everyone Events, Eric Morecambe Centre and The Alban Arena.

Our contact details are set out in section 16 of this policy.

We are registered with the ICO and our registration numbers are as follows;

  • SLM Food and Beverage – ZA516092
  • SLM Fitness and Health Limited – ZA508699
  • Sports and Leisure Management Ltd – Z6576250
  • SLM Community Leisure Charitable Trust – ZA516112

As controllers of your personal data, we are responsible for how your data is processed. The word ‘process’ covers most things that can be done with personal data such as the collection, use, storage, sharing and erasure of that data. We are committed to complying with data protection legislation in our handing of your personal data.

This Privacy Policy informs our customers and users about why and how we process your personal data including how we look after it and with whom we may share it. It covers data we collect from or about you via our websites (see links below), our App, at our centres, venues and through the various services we offer.

Quick links have been provided to help you find the section you wish to read.

You have certain rights in relation to your personal data including the right to object to the processing of your information in certain circumstances. Further information about your rights is included in section 13 of this policy.

2. Personal Data

‘Personal data’ is any information that relates to a living, identifiable person. This data can include your name, contact details, and other information we gather as part of our relationship with you.

It can also include ‘special categories’ of data, which is information about a person’s race or ethnic origin, religious, political or other beliefs, physical or mental health, trade union membership, genetic or biometric data, sex life or sexual orientation. The collect and use of this type of data is subject to strict controls. Similarly, information about criminal convictions and offences is also limited in the way it can be processed.

We will collect your personal data mostly through our contact with you and the data is usually provided by you but in some instances, we may receive data about you from other people or organisations. We will explain when this might happen in this policy.

3. What information do we collect and why?

We are committed to protecting your personal data and will only process the data if we need to for a specific purpose and providing, we have a legal basis, as explained below.

There are various legal bases on which we may collect and process your data. We may have your consent, for example, you have informed us that you are happy for us to process your information for a specific purpose such as providing a service to you or receiving further information about what we do. Sometimes there is a contractual reason such as being able to process a monthly direct debit payment and deliver our services to you. If so, we will not be able to enter into a contract with you in the absence of the data. Occasionally there may be a legal reason for collecting or sharing data, such as for employees when we have to collect the information for the HMRC, or should you have an accident, we may need to provide details of this to the relevant health and safety authorities. We may also process your data based on our legitimate business interests, for example, in order to operate and improve our business.

Personal Data Description

Purpose(s) for Processing


Any personal details you give us or we obtain from third parties


Information you type into our websites or provide to one of our colleagues such as when you become a member, create your profile, update your member profile, provide activity data from other devices, make a booking, sign up as a volunteer, visit one of our centres or visit any of our health services. This information may include your personal contact data, fitness-related data which has been obtained in order to create personalised fitness workouts for you or health related data.

We use this data to provide you with the services you request, tell you about services you are eligible for, to keep in contact with you, manage your account and the services we provide. If you contact us by email, via the website, in person or by telephone we may keep a record of your contact information and enquiry and may subsequently use your contact details to respond to your enquiry. We will store and provide on request attendance and associated contact information to the Government’s Test and Trace authorities to assist them in identifying those who may have come into contact with Covid-19 infected individuals. Any personal data used solely for Test and Trace will only be retained for 21 days.


Information which allows us to recognise you.


Such as a unique ID number; storing this data saves you from re-entering your details again when you return to the website.

Everyone Active can recognise you by your photograph as well, which also allows us to ensure that your card is not misused if lost or stolen and helps us identify you to ensure we support you on your activity journey. For services paid for in advance, we require your photo to be stored in our systems for identification purposes.


Details of your transactions


We collect data for any transactions you carry out through our websites and services, so that we can administer the services you have with us. Please note that we never store your payment details on our website.


Sensitive health data.



We collect any personal health data you provide to us when registering and signing up for our health services.

We collect this information to ensure we are offering you the right services and so your progress can be tracked by yourself and us. We may ask you for information about your health in order to recommend appropriate exercise regimes or offer our other services.


Banking data


We will store your bank account number and sort code data where you have a Direct Debit mandate in place. When the Direct Debit mandate finishes, we will remove this data from our operational systems within 30 working days. We comply with BACS regulations for the processing of this data.

We process bank card information at the time we take payment in order to administer our services. This data is not stored on our systems and is processed on Payment Card Industry Data Security Standard compliant banking systems.

If you opt to save your details for future use, we will store a bank issued code that can only be used by our systems, but not your credit card details. If you have opted to save your details for future reference and have changed your mind, please contact us on our enquiry form and we will action your request.

Financial data used during in-app purchases is not stored or processed by Everyone Active but transacted solely through Apple and Google. Any purchases refunds or cancellations bought through in-app purchases are administered by Apple and Google and not by Everyone Active.


Customer feedback


We will record customer comments and surveys about how we are performing


Other Sensitive data


We are sometimes required to collect information about your ethnicity and other sensitive data in order to provide aggregated reports to your local authority or commissioning group.

This information is used only for statistical purposes and is always kept secure. If you prefer not to provide us with this data, we will not hold this data.


Information about website visits including IP address


We use your IP address to capture information about website visits, so we can learn more about how our customers use the website in order to find ways to improve the website and our products and services for your benefit.


Your communication preferences


We keep a record of any permissions and preferences you give us about what types of communication you are happy to receive from us.


Email Tracking


We use tools such as Tracking Pixels in emails to track whether an email has been opened and links have been clicked. We store this information to improve communications to customers. The data we store is the IP Address, User Agent and data/time of views. If you do not wish to receive marketing emails from us, you can opt out by clicking unsubscribe on the email or going to ‘My Settings and Preferences’ in your profile area.




We use CCTV at several locations for Health & Safety monitoring and your security. It is used in some swimming pools to help detect individuals struggling or drowning in the water. CCTV footage maybe shared with the Police or other statutory bodies in the event of an incident.

4. Cookies

We use cookies on our sites and services to enhance your experience and ensure the site is functional and provide you with a good experience when browsing our sites.

Full information about the use of cookies, why we use them and how they are applied can be found on our cookie policy.

5. Data relating to children

Our services are used by people of all ages. Everyone Active may accept website registrations and collect personal information from individuals under the age of 16. If you are under 16, we do not allow you to post information about yourself in any Everyone Active forums or community areas. We accept no liability if this instruction is ignored.

Children aged under 16 years must have a parent or guardian’s consent before providing personal information to us. We do not wish to collect any personal information without this consent.

We will not knowingly market to children aged under 16 years.

Proof of age maybe required and retained for access to some services.

Child-friendly Privacy Notice

We have a separate child-friendly privacy notice as well as this privacy policy, this outlines our requirements, information about you children’s personal details, what we use them for and what rights you have. View our Child-friendly Privacy Notice

6. How do we store and protect your personal information?

These are the basic guidelines we use to look after your personal data.

  • We maintain secure systems to protect your personal information.
  • We respect your wishes about how we contact you, whether by post, telephone, email or text message.
  • We will update your information or preferences promptly when you ask us to.
  • We will respond fully to requests from you to see the information that we hold about you.
  • We will not hold your personal information for longer than is necessary for our legitimate business purposes.
  • We follow strict procedures when storing or handling information that you have given us. Some information is encrypted, such as payment transactions and password.
  • We will never sell your personal information to a third party.

Transfers of data outside of the EEA

We will store most of your data on systems within the UK. For members using our Golf booking system we will need to transfer your personal data outside of the European Economic Area as the web-based services that we use are hosted outside of the EEA.

Where your data is transferred outside of the EEA we will ensure that there is a robust contract in place with safeguards to protect your personal data.

7. Retention Policy

We retain personal information as long as we consider it useful to contact you, or as needed to comply with our legal obligations. Where data is not needed for legal or statutory purposes, we will delete this information if you request. See the contacts section to request your data to be deleted.

PoolView CCTV images used in the swimming pool are retained for 7 days, all other CCTV footage is stored for 5 days. In the event of an incident, we may retain it until any investigations are concluded.

8. Services provided by contracted third parties

We may share information with third party organisations that provide specific services on our behalf which enhance our products and your experience with us. These organisations act as a Data Processor under our instructions. They may process data securely outside of the EU. There is a contract in place with each third party which includes strict terms and conditions to protect your privacy.

Our current processing partners include Aqua Passport, Precor, Technogym, Mediablaze, Gladstone, Innovatise, Jellyhaus, Acteol, DigiTickets, Shopify, Volunteer Makers and Berforts.

Please note: Use of services provided by our partners Precor, Life Fitness and Technogym will be subject to the terms and conditions and/or Privacy Policies of these third party organisations. Please see the links to these third party terms that also apply above and beyond these here:

9. Services provided by other third parties

Sometimes third parties will use our centres for delivering their own service. Where this takes place the third party will remain the controller of the data for the services that they provide. The data will not enter our database unless the individuals that take part in these services also provide us with their personal data directly or already appear within our database.

For these Services the third-party will be responsible for upholding and responding to the rights of individuals. Third parties that currently fall into this category are.

Where our carparks are managed by a third party organisation and permits are issued we may be required to share your name and vehicle registration with the car park management company.

10. Leisure and Health Partners

Everyone Active runs services on behalf of other organisations such as Local Authorities, NHS, Clinical Commissioning Groups and Trusts. These services are often run under a franchise or contract agreement. Data may be shared with these organisations at a summary level but not at a personable identifiable level unless you have told us we may do so through your marketing preferences. For our health-related services, with your consent, we may share identifiable information with your GP and NHS services.

At the end of the management contract, if the service is to be run by another operator, we will forward on your details to the new operator so they can continue to provide the service to you without interruption. If you do not wish us to do this, please send a request to SLM Head Office.

These organisations will be a Data Controller in their own rights, and where they do process your data will inform you directly or through their services such as a website about the data they hold and what processing they undertake.

11. Marketing Partners

Everyone Active will never sell your personal information to any third party for marketing or other purposes.

In some cases, we work in partnership with another organisation to provide services to you. In these cases, the partner may contact you for marketing purposes if you have given the partner organisation your permission to do so. Everyone Active partners who fall into this category are:

  • Westway Trust, based in northwest London, who run activities and events that they provide for their local community.

12. How do we use your information?

We use your information to help us provide and improve our services for you. We may use your information in the following ways.

  • to provide you with any services that you have purchased or receive free as part of a health or other scheme
  • to check your identity
  • to check your eligibility where appropriate
  • to update our records with any new information you give us
  • to notify you if we will be unable to provide a service you have booked before
  • to provide marketing communications (if you have given us your permission)
  • for research and analysis so we can develop and improve our services for your benefit
  • to tailor our communications to you to ensure relevance (if you do not want us to do this, please contact us using the details below)
  • to comply with legal requirements.
  • To safeguard users of our services

13. Keeping you updated

There are certain communications we need to send to you so we can provide our services. We call these service communications and include for example notices about your direct debit payments, change of password, registration confirmations, appointment reminders and waiting list announcements. We would not be able to provide you with services if we did not send these.

We may from time to time contact you about our services or products we think you might find interesting by email, by post, telephone or SMS, but only if you have given us your permission to do so.

If you buy a service from us for a fixed period of time with a specific end date, such as an annual membership, we will contact you at the appropriate time to tell you that the service is coming to an end and how you can renew.

If you do not want us to contact you other than for service emails let us know when you next visit us or contact us using the details below. For Everyone Active website users you can do this by ticking the relevant box in the Permissions page in ‘My Settings and Preferences’ in your profile or click on the ‘unsubscribe’ link on any emails we send. You may also opt-out of email or any other communications by contacting the support team – Data Protection, or by letting us know in one of our centres or health service groups.

14. Your rights to manage your personal data

Accuracy of data

We will always try to ensure the data we hold about you is accurate and relevant. If you believe the information we hold about you is out of date or incorrect, please tell a member of staff or see the contacting us section below. You will need a form of identification to request any changes.

Seeing your data – subject access request

You have the right to know what personal information we hold about you. This is called a Subject Access Request.

Removing your data

If you no longer use our services and products and wish us to delete your personal data, we will do this if there are no legal or statutory regulations requiring us to keep this information.

Restricting processing

You can restrict the processing of your data including some processing we do under legitimate business interests.

Transferring your data

In some circumstances you can ask us to transfer your information to another organisation.

Objection to processing

You can object to the processing of your data in certain circumstances such as marketing.

Withdrawing consent

If we are relying on consent to process your data, you may withdraw your consent at any time by contacting us.

To exercise any of the above rights please write to us using the details set out in section 16.

Complaints about how we manage your data

If you are not happy about the way we manage your data, please contact us as quickly as possible by contacting your centre or usual contacts for providing our service. You may also write to the Data Controller – who will investigate your complaint and get back to you as soon as possible. Information Commissioner’s Office (ICO)

The ICO is the UK’s independent authority set up to uphold information rights. You have the right to contact them should you wish. Details can be found on their website:

15. Links to other websites

Our websites may contain links to and from external websites, advertisers and affiliates. If you follow a link to other sites, please note that these will be governed by their own privacy policies. We cannot accept liability for data use on those websites.

16. Changes to this privacy policy

This policy may be updated from time to time on this page. If you have any questions or comments about our Privacy Policy or how we use your personal information, please contact us at Data Protection

17. Contacting us

In most instances it is best to contact us locally where you take part in our services such as the Leisure Centre or the Health Service you normally attend. We can usually deal with most of your queries here.

You can also contact us through our contacts pages on our website such as

Alternatively, you can contact the Data Controller regarding any of your data protection rights by completing an online enquiry form here Data Protection or if you prefer write to us at the address below.

Data Controller
Sports and Leisure Management Limited
2 Watling Drive
Sketchley Meadows
LE10 3EY

Document last updated: 29th April 2024


  1. There are several companies related to Sports and Leisure Management Limited to which this policy relates. These include: Sports and Leisure Management Ltd, SLM Community Leisure Charitable Trust, Sunderland Lifestyle Partnership Ltd, SLM Fitness & Health Ltd, SLM Food & Beverage Ltd, Everyone Health Limited.